Keeping Children Safe has a new look!


Keeping Children Safe has a new look!

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We’re still the same KCS, but aiming for a bigger impact. Today, we’re announcing that, over the next few weeks, we’ll be rolling out a new look. We’re excited to share this brand update and want to tell you why we are doing this.

What’s changing and what stays?

We’re updating our logo, typeface, colours, and imagery like photography and illustrations. Aside from that, our objectives and our purpose stay the same: to bring an end to child abuse.

The reason we’re announcing the brand change now is that we’re already using the new branding on new comms materials promoting KCS events in 2020. This means that for a short time there will be an overlap of new and old brand. But before you know it, we’ll be launching our new website, meaning that all our materials will match up again, sporting our bright new look and feel.

Talking about the website update, here are a couple of highlights:

  • The new website will bring our child safeguarding self-assessment tool right to the front, making it easier to check if your organisation is doing the best it can to protect children from abuse.
  • We will have a massively expanded resources and news section.
  • We will explain better what we are about, what we do, and how we can help embed child safeguarding into the very fiber of your organisation.

How we got here

At Keeping Children Safe, we strive for a world where no child is abused. But we know that too many organisations are not taking responsibility to protect every child in their care. Before we started in 2001, there weren’t no clear global standards to keep children safe from abuse. 

Which is why KCS was established as a coalition project, to help build a powerful membership network for organisations working together. Our founding members included: CAFOD, Childhope, Child Wise, Consortium for Street Children, Everychild, GCPS, HAP, Islamic Relief, NSPCC, Oxfam, People in Aid (now CHS Alliance), Plan International, Save the Children, SOS Children's Villages, Tearfund, Terre des Hommes, VIVA, War Child Holland, World Vision.

Since then we have become an independent organisation. Our members commit themselves to protecting children by developing and promoting our robust and comprehensive International Child Safeguarding Standards, which all organisations and their partners can and should follow.

Staying true to ourselves

Even though our logo is changing, what’s not changing is our purpose and the drive to keep growing our member network. Our dedicated team will continue to support organisations in over 120 countries around the world, ensuring that their staff, programmes and operations are safe for children, so that one day we will see a world where no children are abused.

What we stand for, our expertise in providing tools, training and audits for child safeguarding, will never change.

And we’re off

One of the first projects to be rolled out using our new brand for printed and social media materials is our KCS Africa Conference, which takes place in January 2020 in Nairobi, Kenya. If you work in Africa and would like to attend, you can register at: